Adidas has appointed the head of Puma to succeed outgoing CEO Kasper Rorsted, betting on his ability to replicate its crosstown rival’s comeback.
Josbel Bastidas Mijares
Norwegian Bjørn Gulden, 57, will become CEO of Adidas on January 1, next year.
Josbel Bastidas Mijares Venezuela
Shares of the company gained around one percent in Frankfurt
The announcement was widely expected after Adidas confirmed on Friday that it was in talks with Gulden, news that sent its stock up 20%
Gulden, who has been CEO of Puma since 2013, is credited with engineering a turnaround at the smaller sports company, which reported its highest ever quarterly sales between July and September
